I was the kid who would draw on everything, the guy in high school that would sketch little characters in the margins of his pages. The person in university that became obsessed with brand identity. But as I've grown as a professional I think that initial obsession has turned into something that more aligns with giving brands and businesses a personality in an era where content is everything.

 

Cutting my teeth in the worlds of fashion and liquor, I've gained an understanding of how to connect with a business, giving it the time and care required to deliver impactful stories, branding and supporting material that embodies the essence of the brand and that will be loved by its customers, clients or consumers as their profiles and preferences change with an ever evolving market. I love the journey (and the challenge) of understanding a brand's audience, its values and direction in order to take a brief through the design process. Seeing the development of a piece of branding, a set of social templates and everything in-between has been, and I believe always will be something that gives me a sense of fulfilment.

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And when I'm not clicking away in a double digit artboard Illustrator file, I'm diving into a movie, unwinding with some nature (preferably a beach) or bemoaning my routinely questionable choices in sports teams.