The most notable piece being the rebrand that was later featured in Melbourne Fashion Festival, my time at jac+mooki saw me work on digital creative strategy and art direction for a smaller fashion label in the Melbourne market. Following the brand pillars of "simplicity" and "effortlessly cool" I fused inspiration from higher end Balenciaga-type brands with premium leisurewear labels like Sporty and Rich to create primary and seasonal branding that had multichannel usability and stood out in a saturated market.

This approach was also used to inspire the art direction, style guides and seasonal story for jac+mooki's
digital marketing materials.