top of page

jac + mooki

The most notable piece being the rebrand that was later featured in Melbourne Fashion Festival, my time at jac+mooki saw me work on digital creative strategy and art direction for a smaller fashion label in the Melbourne market. Following the brand pillars of "simplicity" and "effortlessly cool" I fused inspiration from higher end Balenciaga-type brands with premium leisurewear labels like Sporty and Rich to create primary and seasonal branding that had multichannel usability and stood out in a saturated market.

This approach was also used to inspire the art direction, style guides and seasonal story for jac+mooki's
digital marketing materials. 

JM-Pres_2x.png

Seasonal Marketing Assets: The Sunday Club

JM Homepage 24.gif
JM TSC Social Assets_2x.png
jac+mooki-2024-EDM-Board.png

Look Book and Style Guides: AW22 Elements

  • LinkedIn
bottom of page