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Paramount Liquor
As a market leader in Australian wholesale liquor, Paramount Liquor expected digital marketing material reflective of that position. As seen in the retail section of this page, the previous aesthetic did not meet this high standard. My role was to 'professionalise' the branding materials for Paramount Liquor, giving the products on offer a platform to be promoted. This was achieved through tying together the often fun-loving, good vibes appeal of liquor communications design with the core tenants of refined, business to business driven design.
Paramount Liquor: Seasonal Campaigns
Seasonal campaigns centred around calendar events or functions being put on by Paramount Liquor was a key part of their yearly marketing calendar. These are two examples of these materials, following an overall brand guideline, with creative tailored specifically to the campaigns they're promoting.
Paramount Liquor: The Drop
A campaign highlighting a monthly selection of curated premium spirits and liqueurs. The approach was to support the upmarket product visuals with a non-invasive luxury and exclusive aesthetic that separates itself from the regular Paramount Liquor marketing work seen above.
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While doing the monthly campaign work for Paramount Retail, there would be occasions where a campaign imagery was not supplied by the client. This required bespoke social creative that aligned with each brand to be created.
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