The focus of my work on Pitch Agency's brand refresh was to give more of a personable appeal to the agency.
Identifying that competitor digital marketing agencies all used similar approaches of minimalist and tech driven design, to give Pitch a point of difference, the approach was to utilise gradients, supporting serif fonts and subtle 3D assets on its internal and external marketing assets to give Pitch a more personality and character, enhancing its visual edge over the competition into an aesthetic that I believe better reflected the nature of a boutique marketing agency and its brand values.