top of page

Sugi

A cocktail bar that values eclectic personality being the main order, Sugi's (pronounced Shu-Gi) branding and social media direction was focused on adding character to conventional flat design. The custom typography on the logo looks to reflect the grid of Melbourne's city and was designed to follow flat design principles as convention breaks around it. As part of this piece of work, alternative logos were developed to align with the brand's core value.

  • LinkedIn
bottom of page