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UI/UX Site Design
My principles when it comes to UI/UX is to create journeys for the end user that are streamlined, using design and typography methods to create a user interface that is aesthetically pleasing and, most importantly easy to navigate to avoid fatigue from the viewer. Each site places a heavy importance on the primary CTA(s) being above the fold to account for the fact that, while in an ideal world, an end user would consume every piece of content on the page, the reality is the amount of time most users spend on a page is limited.
The following 3 sites are examples of these principles and my skills within the field of UI/UX and website design.
jac + mooki
The fashion site places a high importance on visuals to showcase the brand's products and overall aesthetic.
The Netz
The Netz is a new training centre aimed heavily at signing up cricketers to one of their membership packages to improve their skills. With exclusive technology, the brand wanted to showcase its features as a secondary focus.
Trades4U
A one-stop-shop for any trade services. Working alongside a developer, the website was re-designed to be impactful, prioritising phone call enquiries as the major intent for the end user.
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